How do I connect GA4 with HubSpot?

Via the HubSpot tracking code and UTM parameters. We set up the connection so that GA4 data and HubSpot contact data come together for attribution across the entire funnel, from first click to close.

Is the tracking GDPR-compliant?

Yes. We use Google Consent Mode v2, server-side tracking where appropriate, and configure everything so that no personal data is collected without consent.

What does it cost to have marketing tracking set up?

A standard setup with GTM, GA4 and HubSpot connection starts at around 2,000 EUR. More complex setups with custom events, attribution models and automated dashboards are in the 3,000 to 5,000 EUR range.

How long until the tracking is live?

A basic setup with GTM, GA4 and conversion tracking goes live in 1 to 2 weeks. With HubSpot attribution, automated reports and GDPR setup, we need 2 to 4 weeks.

Marketing tracking done right.

We set up your tracking properly: Google Tag Manager, GA4, conversion tracking and HubSpot attribution. GDPR-compliant and with automated dashboards.

GTM & GA4 setup with custom events and conversions
Connect GA4 with HubSpot for full-funnel attribution
GDPR-compliant tracking with Consent Mode v2

Book a free consultation See process

Without proper tracking, every marketing decision is a guess

Which campaign brings leads? Which channel brings revenue? If your GA4 only counts pageviews, no GTM is set up, and HubSpot has no idea where a contact came from, your decisions are based on assumptions. Budget goes to the wrong channels, and you only find out what actually works months later.

We set up your marketing tracking so you can see from day one what works. GTM for clean event tracking, GA4 for conversion data, HubSpot for attribution all the way to the deal.

No idea which channel brings leads

Conversions not measurable

Reporting done manually in spreadsheets

What proper marketing tracking gives you

Measure everything from click to close. Your marketing budget is based on data, not hope.

Google Tag Manager setup

Clean GTM container with all tags, triggers and variables. Add new events without touching website code.

Connect GA4 with HubSpot

Bring GA4 data and HubSpot contacts together. See the full customer journey, from first click to closed deal.

GDPR-compliant tracking

Consent Mode v2, server-side tracking where appropriate, and clean cookie banner integration. No tracking without consent.

Automate marketing reporting

Dashboards that update themselves. Campaign performance, lead sources and attribution at a glance.

No tracking vs. proper setup

What changes when your conversion tracking is set up correctly.

Tracking

TodayWith tracking setup

Event trackingPageviews only, no eventsCustom events for forms, CTAs, downloads

Tag managementPixels hardcoded in sourceCentral GTM container, no deployment needed

GDPRUnclear if compliantConsent Mode v2, documented and verified

Attribution

TodayWith tracking setup

Lead sourcesUnknown or estimatedProperly tracked via UTM and HubSpot

Conversion pathsNot traceableMulti-touch attribution via GA4 and HubSpot

Campaign ROINot measurableRevenue attribution per channel and campaign

Reporting

TodayWith tracking setup

DashboardsManually in spreadsheetsLive dashboards in HubSpot and GA4

Reporting frequencyMonthly, if at allReal-time, automated

Data sourcesEach tool separatelyAll channels in one dashboard

How we set up your marketing tracking

From audit to finished dashboard. Structured, without turning into a never-ending project.

Tracking audit

What is set up today, what is missing? We check GTM, GA4, HubSpot tracking code and existing consent solutions.

Tracking concept

Define event structure, conversion definitions, UTM conventions and attribution model.

GTM & GA4 setup

Set up Google Tag Manager, configure GA4 property, create custom events and conversions.

HubSpot connection

Connect GA4 with HubSpot: tracking code, UTM evaluation and attribution reporting.

GDPR & consent

Implement Consent Mode v2, configure cookie banner and document everything.

Dashboards & go-live

Build marketing dashboards, test and go live. Automate reporting.

What you actually get

No audit report that sits in a drawer. A running tracking setup that delivers data every day.

GTM container & GA4 setup

Properly configured Google Tag Manager with all relevant tags, triggers and GA4 events.

GTM container with tag documentation
GA4 property with custom events
Conversion tracking for forms and CTAs

HubSpot attribution reporting

GA4 and HubSpot connected so you see which campaigns bring leads and which bring revenue.

UTM structure and naming convention
Multi-touch attribution in HubSpot
Revenue attribution per channel

GDPR-compliant setup

Consent Mode v2, cookie banner integration and documentation for your privacy policy.

Google Consent Mode v2
Cookie banner configuration
Tracking documentation for GDPR

Automated dashboards

Live dashboards in HubSpot and GA4 showing campaign performance and lead sources.

Marketing performance dashboard
Lead source report
Campaign ROI overview

Typical results after tracking setup

100%

transparency on lead sources

1-2 wks

until tracking is live

blind spots on conversions

50%

less manual reporting

FAQ about marketing tracking

Short and specific, so you quickly know how we work.

GA4 alone covers basic tracking. As soon as you need custom events, scroll tracking, form submissions or third-party pixels, GTM is the cleaner solution. You do not need to touch any website code for it.